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How do I create a store?

For MerchStores created on or after 10/21/2026:

To create a store:

  1. Once logged in to your MerchStore Account Portal, under Stores, click Create A Store.
  2. Enter your store information:
    1. Store Name: Enter the name you would like displayed for your store.
    2. Store URL: As you begin typing your store name, your store URL will automatically generate. You can edit the URL if you would like to change it.
    3. Stripe Billing Description: Enter a short description that will appear on customers' credit card statements. We recommend referencing your store name so customers can easily recognize the charge and help avoid chargebacks.
  3. Your Stripe Billing Description must meet the following requirements:
    1. At least 5 characters
    2. No more than 22 characters
    3. Must contain at least one letter
    4. Can contain spaces
    5. Cannot contain ', <, >, or "
  4. Once you've entered your store information, click Create Store.
  5. You will be taken to your Store Dashboard, where you can begin setting up your store and adding products.

                            For instructions on adding products to your MerchStore, visit here.