How do I create a store?
For MerchStores created on or after 10/21/2026:
To create a store:
- Once logged in to your MerchStore Account Portal, under Stores, click Create A Store.
- Enter your store information:
- Store Name: Enter the name you would like displayed for your store.
- Store URL: As you begin typing your store name, your store URL will automatically generate. You can edit the URL if you would like to change it.
- Stripe Billing Description: Enter a short description that will appear on customers' credit card statements. We recommend referencing your store name so customers can easily recognize the charge and help avoid chargebacks.
- Your Stripe Billing Description must meet the following requirements:
- At least 5 characters
- No more than 22 characters
- Must contain at least one letter
- Can contain spaces
- Cannot contain ', <, >, or "
- Once you've entered your store information, click Create Store.
- You will be taken to your Store Dashboard, where you can begin setting up your store and adding products.
For instructions on adding products to your MerchStore, visit here.