What categories should I include in my MerchStore?
For MerchStores created on or after 10/21/2026:
Categories help shoppers easily browse and find products in your MerchStore by acting as navigation menu options and collections on the homepage of your storefront.
We recommend including a Shop All or All Products category encompassing all products featured in your store, along with relevant categories such as Apparel and Gifts & Accessories. Within the categories, you can also create subcategories if desired to help your shoppers find what they need faster.
Please be aware that if you choose to use the categories feature, you must assign all products to at least one category. If a product is not assigned to a category, it will not be displayed on the MerchStore. This is why we recommend having an All Products category as a catchall. If you add products after the categories have been created, you will have to make sure to add the products to the categories of your choice.
Categories are optional and not required. If a store has less than 50 products, categories are likely not needed unless desired. For the best shopping experience, we recommend displaying approximately 30–35 products per category page.
If you do not have any categories created, all products will appear on one general product page.